Aahma Hospitality
Grow direct enquiries and social demand for a hospitality portfolio.
Scope
Social, content, hospitality
Duration
Ongoing retainer
Industry
Hospitality
The situation we walked into
A hospitality portfolio dependent on online travel agencies for occupancy. Social was active but generic, and none of it produced direct enquiries.
Objectives
- Grow direct enquiries and reduce dependence on OTA commissions
- Give each property a distinct social voice within one portfolio system
- Build a production cadence that survives peak season
How we approached it
Property-level storytelling
Each property earned its own narrative pillars rather than sharing a portfolio template.
Demand-shaped calendar
Content planned around booking windows, festivals and MICE cycles.
Direct-first funnels
Every social surface routed to an enquiry path the brand owns.
What we actually shipped
Social
- Always-on content calendar
- Reel-led production
- Community and enquiry management
Content
- On-property photo and video shoots
- Wedding and MICE collateral
- Guest and UGC programmes
Hospitality
- Direct booking funnel
- OTA content parity
- Seasonal campaign planning
Outcomes
Reported metrics are placeholders until client sign-off. Structure and measurement framework are final.
Pending
Direct enquiries
Pending
Social reach
Pending
Engagement rate
Pending
OTA dependence
“Placeholder testimonial pending client approval. Our enquiry inbox changed within a season.”
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