Practical AI built for real marketing work
Three engines, each solving a specific bottleneck: understanding performance, producing quality content, and running campaigns that keep learning. SMART, Contentigence and ACME power the work we deliver.
Choose the layer you need
SMART
SMART is the marketing intelligence system CrissCross Lab builds every performance decision on. It pulls every channel, spend line and conversion signal into one model, spots what changed, and surfaces the decisions that move budgets — deployed inside the engagements where it makes the biggest difference.
- Unified reporting
- Anomaly detection
- Budget guidance
Contentigence
Contentigence is the content intelligence system behind everything CrissCross Lab publishes. We use it to research, brief, score and improve every piece we produce, and to keep a distributed writing team inside one brand voice throughout the content engagements we deliver.
- AI research
- Assisted drafting
- Content scoring
ACME
ACME is the campaign engine behind the campaigns CrissCross Lab runs. It works in deliberately short bursts using our indigenous STEP system — Short Term Engagement Period — analyses every parameter over the period, adjusts the campaign on the evidence, then reruns it. Each loop starts smarter than the last.
- STEP cycles
- Parameter-level analysis
- Evidence-based adjustment
Which one fits your team
Swipe the table sideways →
| System | Solves | Best for | Key integrations |
|---|---|---|---|
| SMART | Client data lives in ten places | Performance marketing retainers | Meta Ads, Google Ads, GA4 |
| Contentigence | Briefs were inconsistent | Content and SEO retainers | Google Docs, WordPress, Webflow |
| ACME | Long flights hide waste | Performance marketing retainers | Meta Ads, Google Ads, GA4 |
How we build AI
Every system follows the same rules, because AI that cannot be audited is a liability rather than an advantage.
Human in the loop
Automation proposes; a person approves anything customer-facing.
Explainable output
Every recommendation shows the data it was derived from.
Your data stays yours
Account data is isolated and never used to train shared models.
Fits your stack
Products integrate with what you run today rather than replacing it.
Want to see how we apply AI to your marketing?
Tell us what you are trying to achieve. We will help you turn it into a focused digital growth system.