Resurgent India
Modernise a financial advisory presence and grow qualified enquiries.
Scope
Strategy, website, SEO
Duration
6 months
Industry
Professional services
The situation we walked into
A financial advisory firm with deep expertise and a website that hid it. Enquiries were arriving, but rarely from the segments the business wanted.
Objectives
- Modernise the digital presence without diluting institutional credibility
- Grow qualified organic enquiries from target service lines
- Make expertise discoverable and legible to non-specialist buyers
How we approached it
Service-line architecture
One page per commercial intent, each mapped to a real search demand cluster.
Credibility as content
Advisory insight published on cadence to earn authority rather than claim it.
Technical foundation
Speed, crawlability and structured data fixed before any content investment.
What we actually shipped
Strategy
- Digital audit
- Service-line and intent mapping
- Enquiry funnel design
Website
- Information architecture rebuild
- Responsive front-end build
- CRM and form integration
SEO
- Technical remediation
- On-page optimisation
- Content and authority programme
Outcomes
Reported metrics are placeholders until client sign-off. Structure and measurement framework are final.
Pending
Organic sessions
Pending
Qualified enquiries
Pending
Keyword coverage
Pending
Page load time
“Placeholder testimonial pending client approval. The new site explains what we do better than we did.”
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