Contentigence — the content quality engine behind our editorial work
Contentigence is the content intelligence system behind everything CrissCross Lab publishes. We use it to research, brief, score and improve every piece we produce, and to keep a distributed writing team inside one brand voice throughout the content engagements we deliver.
What Contentigence is built to fix
Briefs were inconsistent
Quality swung depending on who wrote the brief that week.
Voice drifted
Every new writer reset the brand voice a little further from itself.
No feedback loop
Content shipped, performance was reviewed months later, nothing changed.
What it does
AI research
Intent, competitor coverage and gaps assembled into a working brief.
Assisted drafting
First drafts generated inside your structure, not a generic template.
Content scoring
Every draft scored for depth, intent match, readability and originality.
Brand voice memory
A living voice profile trained on your approved work.
Editorial calendar
Planning, ownership and status in one place across every account we run.
Performance loop
Published pieces tracked back to the brief that produced them.
How it runs
- 01
Plan
Topic clusters mapped against demand and existing coverage.
- 02
Brief
Research compiled into a brief with angle, structure and sources.
- 03
Create
Draft, edit and score inside the same workspace.
- 04
Learn
Performance feeds back into the next planning cycle.
Typical use cases
- Scaling a client editorial programme without scaling headcount
- Keeping a distributed writing team on one brand voice
- Auditing and refreshing an ageing content library systematically
- Producing localised variants of a core content set
Who it is for
- Content and SEO retainers
- Brand and comms programmes
- Content audits and refreshes
- Multi-market content work
Questions we get asked
How do we get Contentigence working on our content?
It runs as part of the content engagements we deliver, applied to your library from the first planning cycle onwards.
Does it publish content automatically?
No. Every piece passes through a human editor before it goes anywhere near publication.
How is brand voice maintained?
The voice profile is built from work you approve, and every draft is scored against it before our editors review it.
Can we use it on our existing content?
Yes. We regularly run audits and refreshes, scoring an existing library and prioritising the pieces worth improving.
See Contentigence on your own data
Tell us what you are trying to achieve. We will help you turn it into a focused digital growth system.