Hush India
Build a distinct brand presence in a crowded consumer category.
Scope
Brand, social, performance
Duration
Ongoing retainer
Industry
Consumer brand
The situation we walked into
Hush India came to us with a strong product line and an unclear brand story. The category was noisy, the creative was inconsistent across channels, and paid media was buying attention that the brand could not convert.
Objectives
- Define a distinct brand position in a crowded consumer category
- Rebuild the creative system so every channel looks and sounds like one brand
- Move paid media from reach buying to contribution-margin buying
How we approached it
Positioning first
We rewrote the brand platform around a single, ownable promise before touching design.
One creative system
A modular identity kit that scales from a 9:16 reel to a retail shelf without redrawing anything.
Full-funnel media
Prospecting creative built to teach, retargeting creative built to close.
What we actually shipped
Brand
- Brand platform and messaging house
- Visual identity refresh
- Packaging and collateral system
Social
- Monthly content calendar
- Reel and static production
- Community management playbook
Performance
- Meta and Google account restructure
- Creative testing framework
- Contribution-margin reporting
Outcomes
Reported metrics are placeholders until client sign-off. Structure and measurement framework are final.
Pending
Return on ad spend
Pending
Organic reach growth
Pending
Cost per acquisition
Pending
Repeat purchase rate
“Placeholder testimonial pending client approval. The team brought clarity to a brand that had grown faster than its story.”
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